Dunlop Motorcycle Europe and Avon Tyres will both exhibit at European Bike Week® in September, bringing their combined cruiser, touring and custom motorcycle tire expertise to one of Europe's largest motorcycle gatherings.
Taking place on the shores of Faaker See, Austria, European Bike Week attracts tens of thousands of riders each year, alongside a wide range of motorcycles, live entertainment, custom bike displays, demo rides and industry exhibitors.
Dunlop will once again support the event as sponsor of the Harley-Davidson® Parade, further strengthening its longstanding association with Harley-Davidson motorcycles and riders.
Dunlop and Avon will each have dedicated exhibition spaces, showcasing products from across both brands' ranges. Since Avon joined the Goodyear family of brands in 2022, the two have exhibited together at major events including EICMA, BMW Motorrad Days and the Salon du 2 Roues in Paris.
Visitors to the stands can explore Dunlop's range of co-branded Harley-Davidson tires, while Avon will showcase its expanded Cobra Chrome range for custom and cruiser motorcycles.
The Dunlop stand will also feature a branded hospitality bus and the returning Ape Hanger Challenge, where visitors can test their strength for the chance to win a free set of Harley-Davidson co-branded tires each day.
Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear, said: “Dunlop and Avon have a proud heritage in the cruiser and touring motorcycle segment, and European Bike Week is a fantastic opportunity to meet thousands of passionate riders from across Europe. We look forward to welcoming visitors to our stands, where they can discover our biggest ever range of Dunlop and Avon tires for cruiser, custom and touring bikes, as well as take part in some fun challenges.”
Earlier this year, Dunlop was selected as the exclusive tire supplier for the Harley-Davidson Bagger World Cup, supplying dedicated racing tires to teams competing in the MotoGP-supporting championship. Visitors to European Bike Week may choose to combine the festival with the 2026 Bagger World Cup finale at the Red Bull Ring in Spielberg on 19-20 September.
Harley-Davidson® European Bike Week® takes place at Faaker See, Austria between 8-13 September 2026. The Harley-Davidson Parade sponsored by Dunlop will commence on Saturday, 12 September at 12:00 from Rosental Street near the Pogöriacher roundabout and Harley-Davidson sculpture.
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